I build product-minded operating systems for teams tired of duct-taping growth together. I build AI-augmented GTM, CX, and lifecycle workflows, automations, and processes, to turn systems into reliable infrastructure that makes team member decisions, daily actions, and project completions easier,faster, and better.
CORE IMPACT AREAS
AI Workflow + Agentic Systems: I build AI-assisted workflows, agents, and reusable systems that reduce manual drag, surface better inputs, and turn repeatable work into something teams can actually run without babysitting every step.
Productized Operations: I turn messy internal processes, GTM motions, lifecycle flows, and backend workflows into product-minded systems with requirements, handoffs, launch paths, adoption signals, and feedback loops.
GTM Systems + Automation Infrastructure: I build the workflow logic behind lead flow, prospect rewarming, partner discovery, organic audience growth, lifecycle automation, and revenue-supporting GTM systems.
UX + Workflow Design: I map how people actually move through the work — then redesign the workflow so tools, handoffs, prompts, dashboards, and next actions make the process easier to use instead of harder to trust.
Metrics + Decision Visibility: I define the reporting views, adoption signals, performance metrics, dashboards, and decision systems teams need to see what’s working, what’s stuck, and what should scale next.
Cross-Functional Product Execution: I translate business, customer, GTM, and operational needs into practical specs, workflow maps, tooling requirements, launch plans, and implementation paths across strategy, tech, ops, and revenue teams.
PROFESSIONAL SKILLS
AI Systems & Workflow Automation
AI strategy and implementation • Agentic workflow design • Prompt engineering • LLM workflow design • AI adoption • Workflow automation • No-code / low-code prototyping • Automation logic • APIs and webhooks • LLM-assisted SPA funnel page builds • Agent-driven research systems • RAG-informed workflow design
GTM systems and execution • GTM AI workflows • Revenue operations support • Lead flow and onboarding process design • Funnel and lifecycle optimization • Prospect rewarming systems • Partner discovery workflows • Organic audience-growth systems • Monetization strategy • Revenue optimization • Performance tracking
UX, Customer Journey & Workflow Design
Customer experience design • User workflow mapping • Customer journey systems • Lifecycle systems • Onboarding flows • Service delivery improvement • Human-centered operations • User adoption • Process simplification • Quality assurance • Handoff design • Friction reduction
Analytics, Data & Decision Support
Data analysis and reporting • SQL concepts • Data models • Dashboard and reporting requirements • Metrics tracking • Campaign and revenue metrics • Adoption and engagement tracking • Forecasting support • Decision systems • Performance visibility • Customer and operational insight translation
Leadership, Program Management & Cross-Functional Execution
Project and program management • Strategic planning and execution • Cross-functional coordination • Stakeholder alignment • Executive communication • Vendor and contractor management • Team leadership and development • Constructive feedback • Change navigation • Creative problem solving • Accountability
EDUCATION
Bachelor of Arts, Journalism | 1994
University of Iowa, Iowa City
TOOLS + PLATFORMS
ChatGPT • Claude • Gemini • Notion • Asana • ClickUp • Airtable • Google Workspace • sales funnel / most newsletter automation platforms • most LMS / content hub / client management platforms • Codex • Claude Code • Antigravity • Google AI Studio • IDE and CLI connector / MCP agent tools • Zapier / Make automation tools
EXPERIENCE SUMMARY
TOTAL ON-THE-JOB EXPERIENCE: 25 YEARS | 2001–2026
Founder | Strategy + Operations Architect
Wavemaker LLC | 2011 – Present
Lead AI-enabled operations, GTM systems, productized workflows, lifecycle infrastructure, CX, and revenue systems initiatives for founders, digital businesses, and scaling teams.
Productized System Architecture: Architected and deployed end-to-end product-minded operating systems (GTM, lifecycle, CX) by translating business needs into automation logic, detailed implementation specifications, and clear performance tracking visibility.
Zero-to-One AI/Agent Builds: Built custom, zero-to-one agentic solutions for GTM infrastructure, prospect rewarming, and partner discovery; developed IP/RAG mining systems that transform unorganized data into specialized intelligence and clear business inputs.
GTM Governance & Operational Standardization: Owned the operational layer for roadmaps, launch plans, and GTM handoffs, streamlining cross-functional execution, and creating essential standardization resources (process maps, SOPs, QA checklists) to ensure repeatable, high-quality system deployments.
Prior Experience
2001 – 2011
Held operations, marketing, sales, customer-facing, and team leadership roles across small business and corporate environments, including healthcare, education, financial services, and creative agencies.
Foundational Operations & Process Improvement: Built core expertise in service delivery, sales support, and process improvement across high-trust sectors (healthcare, financial services), developing strong pattern recognition for identifying operational gaps, workflow friction, and revenue-impacting system needs.
Cross-Sector Leadership & High-Detail Execution: Gained leadership experience in complex corporate and small business environments, ensuring high-accuracy execution, critical communication, and relationship management essential to direct customer and business outcomes.
AI + PRODUCT OPS SNAPSHOT
AI Strategy, Workflow Automation & Agentic Systems: Active implementation focus
Product Operations, GTM Handoffs & Launch Workflows: Active implementation focus
Operations Management: 25+ years
Strategic Planning & Execution: 12+ years
Process Optimization & Workflow Architecture: 15+ years
Project & Program Management: 15+ years
Process Mapping, Documentation & Quality Standards: 15+ years
GTM Strategy & Revenue Operations: 12+ years
Revenue Optimization & Performance Tracking: 12+ years
Customer Experience Design: 15+ years
Client Onboarding & Lifecycle Systems: 12+ years
Digital Marketing, Lifecycle & Growth Systems: 20+ years
Funnel Strategy, Optimization & Monetization: 13+ years
Email Marketing, Deliverability & List Growth: 17+ years
Vendor & Contractor Management: 10+ years
Team Leadership, Development & Retention: 10+ years
CAREER HIGHLIGHTS
Built an agentic SPA that turned podcast booking and affiliate partner discovery into a reusable organic growth system, saving users 15–20 hours per week while increasing guest bookings by 24% and organic list growth by 18% in 90 days.
Built an agent-driven prospect rewarming workflow that cut 5+ hours per week of CRM surfing, surfaced stale high-potential contacts faster, and drove a 21% revenue bump in 60 days.
Helped move a client from 6-figure to 7-figure MRR in under 90 days by running the onboarding/coaching motion myself, turning what worked into a repeatable system, then training the new onboarding team to own it without me.
Took a broken funnel from “slow bleed” status to 7-figure profit in under 60 days by restoring the active database from 10% to 40% and rebuilding the path to conversion.
Rebuilt a stale 10-year evergreen funnel into reusable growth infrastructure, standardizing tags, triggers, QA, reporting, and handoffs so the team could launch faster, optimize cleaner, and see performance upticks sooner.
Helped turn cold traffic and a rewarmed database into a $600K+ high-ticket mentorship launch in 45 days through sharper funnel strategy, lifecycle follow-up, and conversion-focused execution.